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Shortlist Agency

Creating Event Experiences

Shortlist Agency, headquartered in New York City, was created by Toni Short to deliver imaginative and forward-thinking EVENT experiences that drive maximum value for clients around the globe.

Why was it important for you to create Shortlist Agency?

With over 20 years of holding in house and freelance roles curating and producing events [at every budget level, for queens and presidents as well as associations and nonprofits] three things became abundantly clear to me. One, I was born to do this job. It was in my DNA to create, organize and lead. Two, more often than not, events seemed to attract a high level of stress by all those involved. And three, I knew in my heart that it didn’t have to be that way. I knew that it was possible to participate in the process of creating and executing high quality experiences for clients and guests alike in a more joyful and rewarding way. One that was less stressful, exhaustive, and nasty.

So, that’s what I did. I stepped off the corporate wheel and created a company that offered a foundation for myself and others to work in ways that honored everyone for who they were and where they were at, transparency and truth over pandering and posturing, and most of all a space that fostered and nurtured curiosity and cosmic collaboration.

What’s your recipe for a calm and joyful event world?

What is it about the micro and macro world of events that you love so much?

How do you balance delivering everyone's ideas, needs and wants?

What does the future hold for Shortlist Agency?


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